There are so many things more important than surface beauty
I am living in Iran. As you know in my country women should have veil. So inasmuch as showing off is in females nature they make up a lot and do beauty operation to fill this shortage.
I think if this proccess continue, appearance of all of the girls will become the same; the beautiful dolls with small nose, prosthetic lips, barbie body.
But in my opinion there are a lot of methods to look beautiful which are more easy and less expensive such as doing sport, having smile, being clean and being natural.
Furthermore, as psychologists say the beautiful face is only for 6 month attractive for men. After that they start to see inner beauty and cleverness of the women so if we spend all of our time to look perfect we won't have enough time to improve our mental and our personality.
(This comment is in response to Cameron Russell's TED Talk, which you can view by clicking here).